Hoodie by PUMA, Large logo print to chest and arms, The bigger the branding, the better, Drawstring hood, Regular fit, A standard cut for a classic shape. Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA's designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.