Backpack by PUMA, Hands-free style, Grab handle, Ergonomic straps and back for comfort, External pockets, Taped zip fastening, PUMA logo, The bigger the branding, the better. Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA's designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.