Trainers by PUMA, Add-to-bag potential: considerable, Lace-up design, Sock-like cuff, Branded tongue and cuff, PUMA logo, Studded sole. Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA's designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.