Jeans by Pimkie, A wardrobe staple, Washed finish, For that worn-in vibe, High-rise waist, Zip fly, Five pockets, Straight fit - it's got the same width from waist to hem. In 1971, French label Pimkie brought three textiles specialists together to create empowering collections that encourage women to express themselves, and the rest is fashion history. With a nod to the catwalks, their casual collections pack all your everyday essentials into a range of jersey tees, denim, playsuits and cool swimwear.