Thong by Pepe Jeans, Basic but essential, Mid-rise waist, Branded design, Thong cut, Some outfits call for no VPL. The pipedream of three brothers, Pepe Jeans began on London's hip Portobello Market, armed only with their premium quality, great fitting jeans. The success of their covetable denim designs, paved the way for their womenswear collection. Revolving around a feminine aesthetic, expect playful prints, ruffle embellishments and clean, streamlined silhouettes.