Plimsolls by Paul Joe, Reshuffle your trainer rotation, Zip fastening, Cat print, Cute. right?, Contrast heel, Chunky sole, Textured tread. Named after Parisian owner and designer Sophie Mechalys two sons, Paul Joe was founded in the 1990s. Fresh feminine styling and vintage-inspired ditsy prints have since followed across a Leftbank-ready collection of dresses, denim and cosmetics.