Hat by O'Neill, Built for the outdoors or brisk walks to work, Soft-touch fleece lining, Rolled brim, Bobble detail, Branded design, For that logo lifestyle. With a story that began 60 years ago in California, surf and snow label O'Neill began its lifespan when founder Jack O'Neill opened his first shop in a highway garage. From their innovative wet suits of the 1950s to their current line of active wear, O'Neill continue to push the boundaries of technology and performance across a collection of beachwear, swimming trunks and accessories.