Bag by New Balance, For those just-in-case necessities, Cross-body strap, Zip-top closure, External pockets, Interior compartment, Branded design. For more than 100 years, New Balance has made it its goal to help people achieve theirs. The Boston-based brand mixes style with performance technology to create the best of fashion and function. Check out its running trainers and backpacks, or refresh your everyday staples with logo T-shirts and hoodies.