Trainers by New Balance, Supplier code: ML574EGN, If you know, you know, Lace-up fastening, Branded tongue and cuff, New Balance logo, Chunky sole, Moulded tread. Boston based brand, New Balance began life in the 1900s as an arch support company. Developed into a range of custom-based trainers with high performance credentials, each style is numbered, placing an emphasis on the New Balance philosophy; "not any one particular shoe".