Body by Morgan, Not just any body, Keyhole neck, Long sleeves, Hook-and-eye to back, Press-stud fastening underneath, Regular fit, No surprises, just a classic cut. Founded in 1968 by sisters Jocelyn Bismuth and Odette Barouch, French label Morgan opened its first store in Paris 6th arrondissement. Known for its ready-to-wear collections, the brands coats, jackets, jumpers and dresses are your new look du jour.