Dress by Morgan, The LBD its a classic, Round neck, Three-quarter-length sleeves, Button-keyhole back, Zip fastening, Skater style, Regular fit - true to size. Founded in 1968 by sisters Jocelyn Bismuth and Odette Barouch, French label Morgan opened its first store in Paris 6th arrondissement. Known for its ready-to-wear collections, the brands coats, jackets, jumpers and dresses are your new look du jour.