Thong by Mimi Holliday, Thong design, Your underwears key trend: invisibility, Mid-rise waist, Sits just above the hips, Tulle sides, Applique bows, It's all in the details. Mimi Holliday launched as a diffusion line to luxury lingerie label Damaris, taking an ethereal, feminine approach to beautifully fitting underwear. Mimi Holliday uses pure silk finishes and lace tulle trims, adding a playful sense of fun to printed bras and briefs.