Bra by Mimi Holliday, Embroidered hearts, It's all in the details, Adjustable straps, You're in control, Front clasp fastening. Mimi Holliday launched as a diffusion line to luxury lingerie label Damaris, taking an ethereal, feminine approach to beautifully fitting underwear. Mimi Holliday uses pure silk finishes and lace tulle trims, adding a playful sense of fun to printed bras and briefs.