Bra by Lipsy, Cute, right?, Plunge neck, Adjustable straps, Underwire cups, The supportive kind, You got this, Hook-and-eye closure. Renowned for their statement party dresses, London fashion brand Lipsy channel a young, fun vibe in their partywear, footwear and jewellery collections. Dedicated to delivering fashion forward styles; look out for structured cuts, bold prints and heavy embellishment, with some lines exclusive to ASOS.