Jeans by Lipsy, You can never have too many, High-rise waist, Concealed fly, Functional pockets, Skinny fit, A tight cut for a sleek shape. Renowned for their statement party dresses, London fashion brand Lipsy channel a young, fun vibe in their partywear, footwear and jewellery collections. Dedicated to delivering fashion forward styles; look out for structured cuts, bold prints and heavy embellishment, with some lines exclusive to ASOS.