Swimsuit by Jack Wills, Pool rules, V-neck, Non-padded cups, Cut-out design, Open back, Tie fastening, Brief cut. Jack Wills launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. Drawing a distinctive connection between the old and new, Jack Wills take pride in their finest quality materials and fabulously British design across their collections of hoodies, denim and beauty.