Shorts by Jack Wills, For when comfort is key, Drawstring waistband, Side pockets, Regular fit, No surprises, just a classic cut. Jack Wills was launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. Influenced by the best of British, whether thats sporting history or country pursuits, Jack Wills signature prep aesthetic makes up a high-quality collection of hoodies, sweat pants and denim.