Coat by Forever New, The layer you'll be living in this season, Notch lapels, Button closure, Tie waist, Functional pockets, Regular fit, Just select your usual size. Founded in Melbourne in 2006 as a start-up retailer, Forever New has evolved into one of the fastest-growing brands in Australia, thanks to its range of film and catwalk-inspired designs. Feminine silhouettes come in the form of structured midi dresses and floor-length maxis, while casual styles get a sleek update with tailored jumpsuits and ruffle tops.