Dress by Forever New, Take that dress code up a level, Round neck, Cap sleeves, All-over floral print, Crochet-lace trims, Cut-out design, Button and zip-back closure, Regular fit, No surprises, just a classic cut. Founded in Melbourne in 2006 as a start-up retailer, Forever New has evolved into one of the fastest-growing brands in Australia, thanks to its range of film and catwalk-inspired designs. Feminine silhouettes come in the form of structured midi dresses and floor-length maxis, while casual styles get a sleek update with tailored jumpsuits and ruffle tops.