Trousers by First I, Mid-rise waist, Concealed fly, Tapered fit - cut loosely around the thigh and tapered from the knee to the ankle. Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. Were talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.