Mom jeans by Dr Denim, High rise, Just like your standards, Concealed fly, Functional pockets, Bleach effect, For that worn-in vibe, Slim tapered leg, Relaxed fit. Founded by the Graah family in 2004, iconic Swedish brand Dr Denim are famed for their skinny jeans and simple Scandinavian styling. Branching out with a collection of jersey basics and wearable separates, Dr Denim's jeans continue to take centre stage with an emphasis on signature washes and narrow silhouettes.