Mom jeans by Dr Denim, Just like your mums in the 80s, Concealed fly, Functional pockets, Slim tapered leg, Sits on the ankle, Relaxed fit, Think baggy and casual. Founded by the Graah family in 2004, iconic Swedish brand Dr Denim are famed for their skinny jeans and simple Scandinavian styling. Branching out with a collection of jersey basics and wearable separates, Dr Denim's jeans continue to take centre stage with an emphasis on signature washes and narrow silhouettes.