T-shirt by Diesel, Nothing beats a fresh tee, Crew neck, Short sleeves, Chest pocket, Branded design, For that logo lifestyle, Regular fit, Not too loose, not too tight. Founded by Renzo Rosso in 1978, Diesel has since become a part of global youth culture, with its pioneering new styles and creative design methods. Known throughout the world for their jeans, Diesel now boasts a full clothing and accessories line that embraces the label's inimitable laid back style.