Bralet by Bonds, Cute, right?, Triangle cups, Branded underband, Adjustable straps, Hook-and-eye fastening. It's been almost a century since George Bond set up his lingerie label, Bonds, in Sydney. Moving on from hosiery to a complete collection of bras, briefs, socks and loungewear, the Aussie label has been shaping our underwear drawers ever since. Its classic cuts and branded styles are our sleepover friends.