Benefit Gimme Brow

BENEFIT

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• Eyebrow gel by Benefit, Brow down, Gives natural-looking fullness and definition, Rich, gel texture, Long-lasting, water-resistant formula, This one won't budge, Buildable, brush-on colour, Tapered brush for easy application, Want a closer look?, Just press play on the video. In 1976, sisters Jean and Jane Ford flipped a coin heads they opened a deli, tails they opened a makeup store. It landed on tails, so they set up shop in San Francisco and launched whimsical cosmetics brand Benefit. Weve handpicked a few of its products and it's safe to say that the POREfessional primer and Theyre Real! mascara are two of our faves. Check out the brands high-beam highlighter too its won awards, dont you know.