Dress by Ba sh, All-over floral print, The bolder, the better, V-neck, Button placket, Self-tie waist, Long sleeves, Regular cut, Fits you just right. Ultra-cool Parisian label Ba sh was launched in 2003 by childhood friends Barbara Boccara and Sharon Krief, who wanted to create an 'ideal closet' of laidback-luxe, everyday pieces. Look to Ba sh for a subtle mix of simple, chic designs that are modern, feminine and inimitably French, with breezily pretty blouses, luxe knitwear and printed skirts in a range of soft cottons, silk and cashmere.