Jeans by Armani Exchange, Heavy washed details, For that worn-in vibe, Low rise, Zip fly, Five pockets, Armani Exchange logo tab and patch to back, Skinny fit - cut closely from hips to hem. One of the most iconic names in fashion history, Giorgio Armani launched Armani Exchange in 1991 as a youthful, sportier sub-label of his eponymous brand. Inspired by the laid-back street style Armani observed in his favourite cities Milan, New York, London and Tokyo the collection reimagines everyday staples across a range of clothing and accessories. Master low-key dressing from head to toe with its bags, watches, jersey and denim.