Trainers by adidas, That early morning run's not looking so bad now, Lace-up fastening, Colour-block design, Responsive boost midsole, Stabilising torsion springs, Flexible Stretchweb outsole, Continental Rubber outsole for extraordinary traction in wet and dry conditions. Iconic sportswear label adidas was founded in Germany by Adolf 'Adi' Dassler back in 1949. The brand creates sportswear built for functionality, with a conscious, design-led ethos. Creating everything from street-smart styles to retro-inspired pieces, adidas prides itself on its history of innovation and cutting-edge design.