Trainers by adidas, Reshuffle your trainer rotation, Integrated lacing system, Padded tongue and cuff, Matte leather toe, Boost midsole provides soft, long-lasting cushioning, Rubber outsole for durable traction. Iconic sportswear label adidas was founded in Germany by Adolf 'Adi' Dassler back in 1949. The brand creates sportswear built for functionality, with a conscious, design-led ethos. Creating everything from street-smart styles to retro-inspired pieces, adidas prides itself on its history of innovation and cutting-edge design.