Shirt by Volcom, All-over cat print, The bolder, the better, Point collar, Button placket, Short sleeves, Regular fit, A standard cut for a classic shape. The idea for Volcom came to its founders Richard Woolcott and Tucker Hall during a snowboarding trip in 1991. Incorporating their philosophy of 'Youth against establishment' their streetwear features fashion, function and quality in equal measure. T-shirts get re-worked with cool graphics, while jeans, jackets and sweats benefit from fresh colours and quality cuts.