Coat by Story of Lola, Animal design, Lead the style pack, Fold-back collar, Button placket, Functional pockets, Maxi cut, Regular fit, A standard cut for a classic shape. From its home in the East End of London, Story of Lola has been realising dreams and adventures across its vintage-inspired collection since 2010. Cute co-ords, hardwearing jackets and ditsy prints bring together the past and the present in this free-spirited collection.