Shirt by South Beach, Which way to the beach?, Spread collar, V-front, Dipped hem, Oversized fit, Designed to look baggy, Exclusive to ASOS. Making a splash, swim and beachwear brand South Beach offers a collection of trend-led pieces and accessories. Embellishment, bold prints and sugar shades feature across a range of classic bikini styles and breezy cover ups, perfect for making a statement by the pool or on the beach. For something a little more laid-back, check out its selection of lounge and activewear.