Trainers by PUMA, Designed in collaboration with MTV, Lace-up fastening, Logo details, Padded for comfort, Pull tab, Chunky sole, Moulded tread. Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA's designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.