Trainers by PUMA, Nothing beats a fresh pair of trainers, Lace-up fastening, Elasticated strap across heel, Cushioned midsole, Durable rubber outsole for enhanced traction. Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA's designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.