Trainers by PUMA, Working out just got techy, Lace-up fastening, Pull tabs, Branded design, Sock-like construction, PUMA logo to side, EVA midsole for lightweight cushioning, Moulded tread. Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA's designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.