Backpack by PUMA, For those must-carry essentials, Grab handles, Padded straps and back for comfort, Zip fastening, PUMA branding, Side mesh pocket, External pocket. Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA's designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.