Hoodie by PUMA, Colour-block design, An easy way to wear more colour, Drawstring hood, Pouch pocket, Fitted trims, Regular fit, A standard cut for a classic shape, Exclusive to ASOS, You heard it here first. Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA's designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.