Bag by PUMA, For those just-in-case necessities, Adjustable shoulder strap, Zip-top closure, External pockets, Signature PUMA logo. Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA's designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.