Shirt by Produkt, Plain design, Understated cool, Revere collar, For that fresh-from-the-bowling-lane look, Button placket, Regular fit - a standard cut for a classic shape. Founded in 2013, Scandinavian brand Produkt nails the basics with its simple silhouettes, clean crisp lines and timeless styling. Expect an impressive attention to detail coupled with wearable simplicity across its longline jersey and washed cotton shirts.