Beanie by Primitive Skateboarding, Tops things off nicely, Turn-up brim, Small logo, It's the little things that count. From the beanie right down to the board, Primitive Skateboarding decks you out in its head-to-toe skate apparel and accessories. Designed by a team of pro-skaters including founder Paul Rodriguez, the Californian-based brand offers a collection of graphic-print skateboards, coach jackets, tees and hoodies.