Shorts by Pimkie, High rise, Tie waist, You're in control, Side pockets, Turn-up hem, Relaxed fit. In 1971, French label Pimkie brought three textiles specialists together to create empowering collections that encourage women to express themselves, and the rest is fashion history. With a nod to the catwalks, their casual collections pack all your everyday essentials into a range of jersey tees, denim, playsuits and cool swimwear.