Bikini briefs by Pimkie, Just add water, Striped design, It's a classic, Low rise, Hipster style, Tie sides, You're in control, Brief-cut leg. In 1971, French label Pimkie brought three textiles specialists together to create empowering collections that encourage women to express themselves, and the rest is fashion history. With a nod to the catwalks, their casual collections pack all your everyday essentials into a range of jersey tees, denim, playsuits and cool swimwear.