Mom jeans by Pimkie, Buy them now, wear them forever, Light-blue wash, Mid rise, Concealed fly, Functional pockets, Raw-cut hem, Slim tapered leg, Sits on the ankle, Relaxed fit. In 1971, French label Pimkie brought three textiles specialists together to create empowering collections that encourage women to express themselves, and the rest is fashion history. With a nod to the catwalks, their casual collections pack all your everyday essentials into a range of jersey tees, denim, playsuits and cool swimwear.