Denim shorts by Pimkie, High rise, Just like your standards, Concealed fly, Five-pocket styling, Contrast tobacco stitching, It's all in the details, Regular fit - true to size. In 1971, French label Pimkie brought three textiles specialists together to create empowering collections that encourage women to express themselves, and the rest is fashion history. With a nod to the catwalks, their casual collections pack all your everyday essentials into a range of jersey tees, denim, playsuits and cool swimwear.