Trousers by Pimkie, Check design, It's hip to be square, Concealed fly, Functional pockets, Slim leg, Regular fit, Not too loose, not too tight. In 1971, French label Pimkie brought three textiles specialists together to create empowering collections that encourage women to express themselves, and the rest is fashion history. With a nod to the catwalks, their casual collections pack all your everyday essentials into a range of jersey tees, denim, playsuits and cool swimwear.