Jeans by Pimkie, A go-to pair, Mid-blue wash, Mid-rise waist, Concealed fly, Functioning pockets, Straight fit, Down the line. In 1971, French label Pimkie brought three textiles specialists together to create empowering collections that encourage women to express themselves, and the rest is fashion history. With a nod to the catwalks, their casual collections pack all your everyday essentials into a range of jersey tees, denim, playsuits and cool swimwear.