Briefs by Pepe Jeans, Low rise, Hipster style, Branded waistband, For that logo lifestyle, Brief-cut leg. The pipedream of three brothers, Pepe Jeans began on London's hip Portobello Market, armed only with their premium quality, great fitting jeans. The success of their covetable denim designs, paved the way for their womenswear collection. Revolving around a feminine aesthetic, expect playful prints, ruffle embellishments and clean, streamlined silhouettes.