Thong by Pepe Jeans, Elasticated waistband, Signature branding, Thong cut, Because some outfits call for no VPL. The pipedream of three brothers, Pepe Jeans began on London's hip Portobello Market, armed only with their premium quality, great fitting jeans. The success of their covetable denim designs, paved the way for their womenswear collection. Revolving around a feminine aesthetic, expect playful prints, ruffle embellishments and clean, streamlined silhouettes.