Cufflinks by Paul Smith, We're all about those finishing touches, Gold-tone cufflinks, Popcorn bucket design, Branded fastening. Famed for his classics with a twist mantra, Paul Smith has been at the forefront of the menswear scene for over thirty years. This season sees the designer channelling his creative style and quirky detailing into a signature selection of loungewear and accessories. Think socks, underwear and watches, all with a nod to British design.