Hoodie by Nicce London, Colour block design, For when one colour just won't do, Drawstring hood, Half-zip placket, Nicce logo, The bigger the branding, the better, Pouch pocket, Fitted cuffs and hem, Regular fit, A standard cut for a classic shape. Clean, contemporary design is at the forefront of Nicce London's vision. Founded in 2013 and inspired by Londons ever-changing music scene, the British label applies its contemporary cuts to a functional line of streetwear. Branded sweats and jackets sit alongside a range of printed T-shirts, with some styles exclusive to ASOS.